WHO ARE WE ?
Since 2018, Saola has been designing lightweight, comfortable, stylish, nature-inspired shoes that accompany everyday adventurers in all their movements.
Our story began in Colorado. We are a group of committed individuals, passionate about fashion and loving to evolve in the great outdoors.
We work every day to transform the clothing industry and are constantly on the lookout for innovations and best practices. We know how to reinvent ourselves, and seek inspiration from artists, everyday heroes as well as during our wilderness expeditions.
OUR MISSION: PROTECT BIODIVERSITY
As a designer and manufacturer , we are aware of our impact. We are also fortunate, as a brand with a mission , to be able to use our notoriety and community to influence behavior , whether at the level of the individual, a country or the industry.
First objective: to continually offer the most eco-responsible shoe in its category , by working on innovative materials, on the entire life cycle, as well as on our business models.
PROTECT WILDLIFE AND ITS HABITAT
Second objective: to use our growth to protect even more forests and endangered species , by selecting reliable partners , whose results are quantifiable, in the regions that need them most.
THE SAOLA - OUR FIRST INFLUENCER
The saola was discovered in 1992 in the mountains between Vietnam and Laos. Nicknamed "the unicorn of Asia", this small antelope is to date one of the rarest animals on the planet with only 300 individuals recorded. Its history first reminds us of the incessant creative beauty of Nature , then reminds us of the great fragility of ecosystems and the need to protect them.
The saola has thus become the emblem of our commitment to biodiversity.
CITIZENS OF THE WORLD
SAOLA markets its products on 4 continents and develops its best practices in order to achieve the best environmental and social compromise on a global scale.
We are therefore proud to offer the leading shoes in terms of carbon weight, while manufacturing in Vietnam, a land of innovation and a bridge between Europe and the United States, our two main markets.
This approach is not incompatible with our objective of gradually setting up production points closer to our places of consumption. We are also keen to maintain a competitive price positioning because we believe that eco-responsible choices should be made by everyone.